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Megaphone

Sales and Marketing

Effective account management

Account management training is vital in today’s business environment. As organisations strive to retain and develop existing business against fiercely increasing competition and declining loyalty, they need their account managers to have a focused and planned approach to complement their interpersonal skills and personal drive to succeed.
Cost: £475 + VAT
Duration: 1 day(s)
Available dates and locations
  • London
    • Friday 27/07/2012
    • Tuesday 11/09/2012
  • Explain the importance of client relationships and maintaining these and developing them in our current climate
  • Research and use other contacts to help prevent blockages and work with the client to ensure objectives for both are achieved
  • Prepare an action plan based on their client base to implement in the workplace
Individuals who have responsibility for looking after client accounts whether they are experienced or have had no formal training and are seeking to enhance their skills and strategies.
  • Account management training starts with understanding relationships with your customers - what do they think about your organisation and what do we expect?
  • The characteristics of key accounts and key skills of an Account Manager
  • Your customers as a business partner - the progression from being perceived as a commodity broker to partnering relationships
  • Opportunities for further business development with existing customers - the information and knowledge to help us with business development
  • Developing account management plans to focus on individual account objectives - how to plan to reach your objectives and ensuring we plan to make it happen
  • Understanding categories and the status of contacts at key accounts in order to improve our ability to influence - who do we need to influence, who might be obstructing us?
  • The role of contact programmes in enhancing customer relationships - how we contact and what we should be covering in our contact programme
  • Exploring the role of colleagues and external contacts in influencing key accounts

Payment:
Must be made in full no later than 14 working days prior to the course start date.

Transfers:
The following charges will apply if you wish to transfer your booking to a later course date:
21+ working days before a course = 0% of the course fee
5-20 working days before a course = 50% of the course fee
1-4 working days before a course = 100% of the course fee

To transfer a delegate please call us on 0800 022 3410.

Substitute delegates:
You can transfer a place on a course to a substitute delegate free of charge.

Cancellations:
The following charges will apply if you wish to cancel a course:
21+ working days before a course = 20%
1-20 working days before a course = 100%

Cancellations must be received in writing via email to courses@capita-ld.co.uk and must contain the full booking details including organisation name, booking and delegate contact details.

For full terms and conditions please see Terms and conditions page, for other queries please refer to our frequently asked questions page.

Testimonials

"I found the entire course useful to my needs."
Samantha Sandford, Decon Sciences

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Enquiries

For more information on any of our services contact:

E: enquiries@capita-ld.co.uk
T: 0800 022 3410